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October 28–30, 2025 5* Corinthia Hotel, Lisbon

Entirely Summit 25

Where Vision Meets Velocity — it’s a curated experience for the minds rethinking how marketing works. From AI-powered orchestration to modular tech stacks, this is where leaders come to cut through complexity, connect the dots, and build marketing that moves. Not just for CMOs — but for every decision-maker driving scale, speed, and impact.
Claim the Early Bird – €790
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Movers, Makers & Leaders. CMOs, Product Leaders & Martech Architects — all in one room

Days of Real Talk, Real Tech, Real Outcomes. Curated for Leaders. Designed for change

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Keynotes, Deep Dives, Panels & more From AI orchestration to composable stacks — nothing theoretical.

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Experience. Inside and Out. Luxury venue. Elevated content. Built for decision-makers.

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OUR MISSION

Not Just Another Summit. The One That Moves You Forward.

Marketing is at a turning point. Legacy tools no longer keep up — and bold, connected thinking is what comes next. This summit exists to accelerate that shift. To bring together the people building smarter systems, orchestrating across silos, and unlocking the real potential of AI. It's not about more tools — it's about making them work together. At scale. With purpose.

  • Curated, not crowded: Invite-only access for real conversations that move things forward.
  • Built for builders: Whether you lead marketing, strategy, product, or ops — this is where builders belong.
  • AI, done right: See how leading brands turn theory into action — and outcomes.
Claim the Early Bird – €790

The People Behind the Momentum

Speakers Who Don’t Just Talk — They Build.

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Kriti Sharma
Founder, AI for Good UK
Board member, Rightmove PLC, 
Chief Product Officer, LegalTech, Thomson Reuters
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Dr. Christoph Bauer

CEO at DuMont & Entirely

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Doug Bodenham

Director of Technology at The Furniture Practice

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Tarn Brown

Product Information Manager - Data Transformation Programme Lead at Croda

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Jorge Martin Ibarra

CIO at Grupo Anaya

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James Naylor

Business System Architect at Slimming World

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Tobias Ackermann

CEO at Censhare & Member of the Entirely Management Board

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Peter Kotzur

Chief Marketing Officer & Executive Board at Rehau

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Feder Terlov

VP Content Technologies and Corporate Datawarehouse at Argus Media

What to Expect

A Jam-Packed Agenda.
Built to Move You Forward.

Three days of strategy, substance, and momentum. One day dedicated to our partners. Two days open to the Entirely community.
From big-stage keynotes to focused deep dives, the Entirely Summit agenda is built to challenge assumptions, ignite ideas, and show how AI and composable tech deliver in the real world. Every session is curated to help you turn complexity into clarity — and insight into action.

  1. Morning

    Vision & Acceleration

    Explore how leading platforms scale go-to-market impact through ecosystem thinking and AI.

    Hear from visionary product and partner leaders on how composable platforms drive real growth.

    Gain insight into Entirely’s partner strategy – and how to align around integration, automation, and scalable collaboration.

  2. Lunch

    Strategic Networking

    Private meetups and curated networking formats designed to spark meaningful conversations.

    Explore how your solution connects into the broader value architecture.

  3. Afternoon

    Building Together

    Breakout Sessions: Choose the track that moves you forward:

    • Technical Track: Embedding into the Entirely API Ecosystem

    • Business Track: Scaling composable solutions for enterprise impact

    Keynote Wrap-Up: Insights from marketing and product leaders on how data flows, extensibility and collaboration accelerate real customer outcomes.

  4. Evening

    Partner VIP Event & Dinner

    A relaxed evening designed for high-value connection. Good food, great people, and space for the conversations that matter.

  1. Morning

    The Shift is On

    Keynotes
    Composable marketing ecosystems are changing the game for enterprise teams.


    Discover how AI, modular architectures and orchestration platforms enable scalable personalization, automation and insight.


    Hear from platform pioneers – including Scott Brinker – on real-world journeys toward flexible, future-proofed operations.

  2. Lunch

    Meet the Experts & Innovators

    Dedicated spaces to connect with solution leaders, integration architects and innovators from across the Entirely ecosystem.


    Explore bold ideas, tactical questions – or just sit down with someone building something real.

  3. Afternoon

    Applied Strategy

    Breakout Sessions: Tailored sessions designed for Global 2000 CMOs and their teams – choose by vertical or capability:

    • Vertical Tracks: Retail, Financial Services, Media, Manufacturing

    • Product Deep Dives: DAM, MRM, CMS, PIM, Social, AI, Automation

    Walk away with concrete strategies to unify fragmented stacks, govern at scale and drive orchestrated campaigns end-to-end.

    Drinks Reception: Wrap up the day with a casual reception in the Exhibition Hall – good conversations, zero pressure–before heading out for Entirely Summit Dinner.

  4. Evening

    Entirely Summit Night

    Celebrate the shift in style. Join us for an unforgettable evening in a standout location – designed to surprise, connect and inspire.

    Shuttles will be arranged for all guests. Expect great food, unexpected moments, and the kind of conversations that only happen when the pressure’s off.

    Location details to be revealed onsite. Just trust us – you’ll want to be there.

  1. Morning

    Marketing Meets AI

    Keynotes: AI is no longer aspirational – it’s operational.

    Hear from global marketing leaders and AI experts like Kriti Sharma (Forbes 30 Under 30, TED speaker, Chief AI Officer at Thomson Reuters) on how to drive efficiency, creativity and governance with scalable, responsible AI.


    Explore how ethical AI, predictive insights and intelligent content operations are reshaping the marketing supply chain.

  2. Lunch Event Time

    Expert Q&A + Roundtables

    Live expert panels and curated roundtable discussions with product teams and analysts.
    Ask what matters. Share what works. Compare what’s next.

  3. Afternoon

    Workshop & Vision Closing

    Keynote + Hands-on Workshop: Design your AI-augmented marketing supply chain – together with product experts and your peers.


    Define next steps to future-proof your stack, scale personalization, and drive real ROI.


    Wrap up with sharp takeaways and closing reflections from CMOs who are shifting marketing from cost center to growth engine.

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    Read More About This Session

  4. Afternoon/ Evening

    Farewell & Departure

    Time to say goodbye – or better: see you in what’s next.

Vision Starts Here

Keynotes That Cut Through.

Big ideas. Real outcomes. Our speakers go beyond the buzz — with sharp takes on AI, orchestration, and how to build marketing that actually works.

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Unlock the Line-Up

We Are Flexible

Brightlane is a Versatile and Easy-To-Use Theme

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Our Mission

Brightlane is a Versatile and Easy-To-Use Theme

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Our Mission

Brightlane is a Versatile and Easy-To-Use Theme

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Ready to Transform your Business with Little Effort Using Brightlane?

One Pass. All Access. Real Impact.

Secure Your Spot. Join the Movement.

Your pass gives you access to it all — every session, every speaker, every moment that counts.
The first day is reserved for partners. The second and third days are open to partners and the wider Entirely community.
Don’t miss your chance to join the leaders shaping what’s next. Flexible ticket options available, including exclusive packages with premium accommodation.

€ 790

Summit Pass - Early bird

One pass. Everything you need to move forward – strategically, personally, collectively.

What's included:

  • All official Summit sessions, workshops & panels

  • The curated expo floor with tools, products & people worth meeting

  • Thoughtful networking formats (not just random mingling)
  • Lunch, coffee breaks & evening programs – all taken care of

No Accomondation included. From June On: €990.

Register Now

€ 1390

Best Value, Best Experience: Summit & 2 Night-Stay Pass

Go all in. Two days of content, connection and clarity – with accommodation to match.

What's included:

  • All official Summit sessions, workshops & panels
  • The curated expo floor – tools, products & people worth meeting
  • Thoughtful networking formats (not just random mingling)
  • Lunch, coffee breaks & evening programs – all taken care of
  • A 5-Star Stay—at a Special Rate
    2 nights at the Corinthia Hotel (28–30 October)
    including breakfast, spa & gym access, and beautifully designed rooms. Exclusive pricing—only with this pass.

From June On: €1590

Register Now

€ 1690

More time. More value. More impact: Summit & 3 Night-Stay Pass

Settle in, stay longer. All the benefits of the Summit – with an extra night to arrive relaxed or leave recharged.

What's included:

  • All official Summit sessions, workshops & panels
  • The curated expo floor – tools, products & people worth meeting
  • Thoughtful networking formats (not just random mingling)
  • Lunch, coffee breaks & evening programs – all taken care of
  • A 5-Star Stay—at a Special Rate
    3 nights at the Corinthia Hotel (27–30 October)
    including breakfast, spa & gym access, and beautifully designed rooms. Exclusive pricing—only with this pass.

From June On: €1890

Register Now

"Composable Martech platforms like Entirely give marketers the flexibility to adapt to a rapidly changing environment of new technologies and new customer expectations."

Scott Brinker
VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com

“With Entirely, we are creating an open ecosystem that, for the first time, enables the orchestration of the best Martech applications worldwide, tailored to each customer’s needs.”

Christoph Bauer
CEO DuMont & Entirely

Real people. Real decisions.

Past speakers and attendees from brands that don’t just follow trends—they set them.

From those shaping strategy to those driving change, our past events have brought together the decision-makers behind the brands that matter—on stage and in the room. The logos say a lot, but the people behind them said even more.
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Ready to Build What’s Next?

Join the leaders redefining how marketing works — and see what’s possible when strategy meets execution.

Register Now