Summit 2025
Shape What's Next
What to Expect
Agenda
- DAY01
- DAY02
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7:00 - 9:00 AM
Arrival, Badges & Brews
Start the day by checking in, grabbing a coffee, and getting to know the space—and each other.
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09:05 - 09:20 AM
The Entirely Vision
What does it take to build not just a brand, but a shared belief in how marketing should work? In this session, Dr. Christoph Bauer, CEO of DuMont and Chairman of the Board at Entirely, shares the strategic thinking behind DuMont’s bold entry into the MarTech space—and why they chose to build an open ecosystem instead of another closed platform. -
09:25 - 10:10 AM
Unlocking the Power of Your Marketing Value Chain: The Entirely Open Ecosystem Vision
Marketing is entering a new era—open, composable, and orchestrated by AI. Tobias Ackermann (CEO, Entirely), Alexander Röthinger (CTO, Censhare), and Stefan von Lieven (CEO, Elaine) unveil the Entirely Open Ecosystem and share why the future belongs to marketers who build together: openly, interoperably, and with impact.
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10:15 - 10:45 AM
Navigating the Shift from Legacy Systems to Intelligent, AI-Assisted Workflows in an Evolving Omnichannel Landscape
With decades of experience behind them, IKEA’s internal marketing and communication teams are rethinking how content gets created and scaled. Hear from IKEA stakeholders how they're moving beyond legacy systems to build a smarter, AI-assisted production ecosystem—one that’s faster, more adaptive, and fit for the complexity of today’s omnichannel world.
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10:45 - 11:15 AM
Refresh & Recharge
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11:15 - 11:45 AM
Delivering Outcomes, Not Just Outputs: How Otto, Slimming World and Springer Nature Scale Tailored Marketing with Budget Precision
How do fast-moving brands scale marketing without scaling chaos? In this mainstage panel, leaders from IKEA, Otto, Slimming World, and Springer Nature share how they’re redesigning their marketing supply chains—shifting focus from outputs to outcomes.Moderated by Tobias Ackermann, CEO of Entirely, the panel explores how structured systems and AI-ready workflows help teams deliver faster, with greater precision and control. For marketing leaders aiming to scale smart and stay aligned, this is one not to miss. -
11:45 - 12:05 PM
This Slot Has Potential
This session slot is currently being reshaped to bring you the most relevant and resonant content possible. We’re working behind the scenes to deliver something insightful and worth your time—stay tuned.
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12:15 - 13:45 PM
Midday Momentum
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13:45 - 14:15 PM
Scale with Structure
MainstageInside BSH's Marketing Value Chain Reinvention: From Strategic Orchestration to Scalable Content
How does a global brand like BSH — with 2,000+ marketers and 11 million digital assets across Bosch, Siemens, and more — transform its marketing supply chain for scale, precision, and personalization?
In this two-part session, BSH shares how it’s reinventing marketing operations with the Entirely ecosystem. Discover how Marmind enables unified planning, campaign visibility, and performance alignment — and how censhare consolidates content and product data into an AI-ready platform, powering feature-first storytelling, local collaboration, and intelligent reuse.
Get an inside look at how one of the world’s most innovative manufacturers connects content, planning, and performance — one system at a time.
Breakout Session 1 – Driving Outcomes and EfficiencyFreedom & Frameworks: Balancing Innovation & Scale in Global Marketing TeamsAt Springer Nature, 13 decentralized marketing teams across 15 countries set out to operate as one—without losing speed or creativity. This session explores how structured systems, like a unified MRM platform, enabled cultural and operational transformation. The result: faster execution, clearer visibility, and more empowered collaboration.Breakout Session 2 – Scale Personalized ExperiencesAWS: Powering Personalization at Scale – Composable Infrastructure for the Modern Marketing StackPersonalization at scale doesn’t start with AI—it starts with architecture. In this session, AWS shares how leading enterprises are using composable infrastructure to deliver real-time, AI-powered experiences across the full customer journey. From global orchestration to behavioral targeting: here’s how to build what today’s marketing demands. -
14:30 - 15:00 PM
Turning Complexity into Capability
MainstagePreparing for Global Success: Lessons from the Most Complex Supply Chain You’ve Probably Never Heard OfThe Furniture Practice is rethinking what it takes to scale marketing across extreme product complexity—from configurable finishes to evolving compliance and sustainability needs. This session explores how layered data, Censhare, and emerging AI tools are helping turn operational chaos into clarity—offering a roadmap for teams preparing to scale globally, without waiting for perfection.Breakout 1Slimming Down the Tech: From Publishing Operations to Customer ExperiencesWith over 1.3 million recipe books sold annually, a top-selling magazine, and 90+ design jobs per week, Slimming World needed more than efficiency—it needed scalability. This session explores how the team streamlined publishing operations through centralized asset management, and how they’re now extending that foundation to power customer-centric experiences and innovation across the Entirely suite.Breakout 2Publishing with AI: The Future of Censhare at HearstDriving Adoption, Innovation, and Impact Across 24 Iconic Brands
For over a decade, Censhare has powered Hearst UK’s publishing engine—supporting editorial, production, and archives across 24 brands, from Harper’s Bazaar to Cosmopolitan. Now Hearst is taking the next leap: migrating to the cloud and using AI to accelerate planning, metadata tagging, and asset commissioning.
Learn how Hearst scales adoption of Censhare through innovation and AI-led experimentation—achieving 30% more content reuse, saving 3,000+ hours annually on workflows, and automating 20,000+ image sorts daily. From monetizing product data to AI-powered search, Hearst is redefining the content supply chain for the future of publishing.
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15:15 - 15:45 PM
Designing for Growth
Mainstage – Engineering Marketing at Scale: OTTO’s Blueprint for a Composable, Data-Driven Martech StackHow do you turn complexity into velocity? This session reveals how OTTO is building a composable, data-powered marketing engine—uniting planning, publishing, and performance. The result: agile teams, faster personalization, and a tech stack that closes the gap between strategy and execution.Breakout 1 – Scaling Smart: How Strategic Marketing Operations Empower Global Growth at REHAUREHAU, a global leader in polymer-based solutions, is transforming its marketing operations to support growth across 54 countries. In this session, you'll learn how the team introduced a unified planning and performance platform with Marmind—enabling better budget control, stronger alignment across markets, and smarter, data-led decision-making at scale.Breakout 2 – Retail Marketing Reinvented with MSP and EntirelyMSP, Censhare, Epoq, and ELAINE show how retail marketing is being reimagined through a fully connected ecosystem. From centralized product data to AI-driven, multi-channel campaigns, this session highlights how integrated tech delivers faster execution, brand consistency, and hyper-personalized experiences—at scale. -
15:45 - 16:15 PM
Refresh & Recharge
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16:15- 16:45 PM
Systems That Scale What Matters
Mainstage – Unify your content, product data, and metadata to power AI-driven marketing: What’s Next in CenshareModern marketing needs more than content—it needs connected intelligence. This session introduces the next evolution of Censhare’s Content Hub, where the seamless integration of product data, content, and metadata creates the foundation for personalization at scale. Learn how Censhare’s upcoming innovations are helping marketing teams break down silos, streamline operations, and enable scalable, AI-ready ecosystems.Breakout 1 – Drive Outcomes, Not Just Activity: What’s Next in Marmind MRM
Efficiency and impact go hand in hand. Discover how the latest evolution of Marmind’s Marketing Resource Management platform supports smarter planning, tighter budget control, and clearer outcome tracking. See how new capabilities align strategy and execution—helping teams drive performance across the full marketing value chain.Breakout 2 – The Four Superpowers of Personalization: What’s Next in ElainePersonalization at scale starts with understanding. In this session, you’ll learn how Elaine is enabling customer-centric marketing through four core capabilities: knowing your audience deeply, reaching them in the right moment and channel, empowering action, and delivering standout experiences. Together with Epoq, Elaine is evolving into a true personalization engine—built for real impact.Breakout 3 – Communication Orchestration: What’s Next in FaceliftFacelift is redefining how brands manage communication at scale. More than a social media tool, it’s becoming a central hub for orchestrating campaigns, content, and communities. This session explores how smarter automation, cross-channel workflows, and centralized planning unlock a new level of efficiency and brand control across digital touchpoints. -
17:00 - 17:30 PM
Systems That Scale What Matters
To make sure you don’t miss out, all four breakout sessions from the previous slot will be repeated—giving you the chance to explore another angle of marketing transformation at scale.
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17:30 - 19:00 PM
Drinks & Dialogues
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19:30 - 23:00 PM
An Entirely Kind of Night
An evening reception designed to bring the Entirely community together—across roles, companies, and countries. Set in a surprise location, this informal gathering blends networking with celebration, offering space for connection, reflection, and conversation in a relaxed atmosphere.
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09:00 - 09:30 AM
From Chaos to Control: How Excelitas Is Building a Future-Ready Marketing Supply ChainTime
Mainstage
Excelitas Technologies is transforming its global marketing and product operations—replacing fragmented legacy systems with a connected, cloud-based supply chain. With 25+ global sites and complex data needs, the company is standardizing product information with Censhare Cloud and integrating planning and performance workflows via Marmind.
In this session, Doug Ellerbrock, Senior IT Leader, shares how Excelitas is reducing risk, accelerating speed-to-market, and building the foundation for automation, personalization, and scalable growth—with greater visibility and alignment across teams.
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09:30 - 10:00 AM
From Complexity to Clarity: How Leading Brands Are Scaling with Cloud-Ready Content Operations
As product complexity, compliance demands, and fragmented systems increase, global organizations are rethinking the foundations of their content operations. In this session, brands together with experts from Columbus outline how they transitioned from legacy infrastructure to governed, cloud-based ecosystems. The discussion covers how unified platforms replaced siloed workflows, how delivery speed improved across markets, and how cloud readiness has enhanced control, stability, and scalability—particularly in regulated environments.
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10:00 - 10:30 AM
From Data to Display – Individual Shelf Planning Made Easy with WALA and gateB
To ensure a unified brand presence for Dr. Hauschka Cosmetics, WALA creates shelf placement recommendations for retail partners twice a year. The manual process was slow and prone to error—until the launch of a new Planogram application, developed in collaboration with gateB.This solution enables international partners to independently create shelf layouts using drag-and-drop functionality and export them as PDFs. Powered by product data from SAP and Censhare, the system ensures data quality while simplifying execution. The session explores how WALA and gateB turned a fragmented process into a scalable tool—improving efficiency, brand consistency, and partner autonomy. -
09:00 - 10:30 AM
Where Strategy Gets Operational
In parallel to MainstageMasterclass 1 – Turning Plans into Performance — and Back Again
Subtitle: Mastering the Closed-Loop Marketing Process with Marmind, Elaine, and FaceliftHow do leading marketing teams connect strategy with flawless execution—and turn real-time results into smarter next steps? In this hands-on session, experts from Marmind, Elaine, and Facelift walk you through the mechanics of a closed-loop marketing process. You’ll explore how to align teams, automate campaign workflows, and use performance data to continuously improve planning and delivery. Designed for both planners and operators.Masterclass 2 – Reinventing the Content Supply Chain with AISubtitle: How Marmind and Censhare Power Smarter Asset Planning, Production, and ActivationAI is reshaping the entire content supply chain—from how assets are created and adapted to how they’re personalized and activated. In this interactive masterclass, Marmind and Censhare show how AI-powered workflows can transform collaboration, reduce time-to-market, and enhance brand consistency. Learn how to connect teams and tools across the lifecycle and deliver personalized experiences with speed and control.Masterclass 3 – Rethinking the Marketing Org for the Age of AISubtitle: Redesigning Teams, Roles, and Culture for AI-Powered GrowthAI is changing more than tech—it’s changing how marketing organizations are structured, staffed, and led. This masterclass explores how forward-thinking companies are redesigning roles and workflows to harness AI’s potential. Walk away with a blueprint for building agile, AI-augmented teams, fostering collaboration between humans and machines, and creating a culture ready to scale what matters. -
10:30 - 11:00 AM
Reset & Return to Mainstage
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11:00 - 11:05 AM
Welcome & Summary – Day 1 Recap
Day 2 begins with a look back and a look ahead. Van Diamandakis and Josh Van Dyk reflect on key moments from Day 1 and set the tone for what’s next—highlighting real-world innovation, bold ideas, and how AI continues to reshape the marketing supply chain. -
11:05 - 11:35 AM
Keynote: Responsible, Equitable and Ethical AI
In the rush to scale AI, one question becomes urgent: How do we ensure it serves everyone—fairly, transparently, and without harm?Kriti Sharma—CEO at IFS Nexus Black, NED at Rightmove, founder of AI for Good, TED speaker, and Forbes 30 Under 30—has spent her career shaping AI that puts people first. In this powerful keynote, she confronts the ethical blind spots of AI innovation and offers a clear, actionable framework for building systems that are not only intelligent, but just.For every leader deploying AI today, this is not a technical talk—it’s a strategic imperative. -
11:35 - 12:00 AM
Keynote: AI That Works – Building the Intelligent Enterprise with Composable Infrastructure
AI is no longer an experiment—it’s becoming the operating system of the enterprise. In this keynote, AWS shares how leading organizations are translating AI’s promise into scalable, revenue-driving systems. Drawing on real-world examples from some of the world’s most innovative brands, the session explores how to build the composable, cloud-native infrastructure required to activate responsible AI across marketing, product, and IT.This talk moves beyond the hype—focusing on what it takes to shift from disconnected pilots to integrated platforms, clean data layers, and scalable orchestration that powers speed, personalization, and smarter decision-making. -
12:00 - 12:25 PM
Keynote: Augmented Intelligence – How to Juice Up Your Content Pipelines with Generative AI
Creativity in the age of AI isn’t about replacement—it’s about amplification. In this keynote, Max Lederer, Chief Innovation Officer at Jung von Matt, shares how one of Europe’s leading creative agencies is fusing human insight with generative AI to reinvent media production and campaign delivery.Drawing from two decades in digital advertising and recent work for brands like BMW, Hyundai, and Bosch, Max reveals how agentic AI is helping teams streamline workflows, scale output, and stay sharp in the attention economy—faster, leaner, and at volume. -
12:25 - 12:50 PM
Keynote: AI-Powered Social Media Marketing: 800% Efficiency Gains with Facelift and Meta
AI is transforming social media—from planning and production to personalization and performance. In this session, Guillaume Cavaroc, Business Director at Meta, shares how AI is enabling up to 800% efficiency gains across luxury, retail, and e-commerce. With over 16 years of experience leading strategic initiatives for global brands, he offers a first-hand view on how Meta is driving real-time engagement, smarter targeting, and conversational commerce.Joined by Teja Töpfer, CEO of Facelift, the session also shows how platforms like Facelift are operationalizing AI capabilities for marketers today—making scalable social execution not only possible, but practical. -
14:05 - 14:40 PM
Modern Publishing in the Age of AI: Scaling Content, Not Complexity
Following a series of visionary AI keynotes, this panel brings the conversation back to the realities of transformation. As AI reshapes media and marketing, leading publishers are rethinking how content gets produced, scaled, and governed.Executives from Hearst UK, Argus Media, and Grupo Anaya share how they’re modernizing operations—without compromising editorial standards, creative quality, or control.Moderated by Stefan von Lieven, CEO of Elaine, the discussion explores how global publishing teams are:• Moving from legacy tools to cloud-native platforms• Automating high-volume and multilingual editorial workflows• Preparing teams for AI-assisted tagging, metadata, and planning• Exploring Gen-AI use cases responsibly—beyond the hypeThis session offers grounded insights into how real-world publishing supply chains are evolving—balancing innovation with intention, and speed with structure. -
14:40 - 15:00 PM
Closing Remarks: A Future Entirely Within Reach
Tobias Ackermann, CEO of Entirely, reflects on the key themes of the Summit and outlines what’s next for the platform and ecosystem. A look at the momentum built, the community behind it, and the path forward for composable, AI-powered marketing.
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15:00 - 17:00 PM
Drink Reception: Networking, Meetings & Farewell
One Pass. All Access. Real Impact.
Join the Movement.
€ 1590
Best Value, Best Experience: Summit & 2 Night-Stay Pass
Go all in. Two days of content, connection and clarity – with accommodation to match.
What's included:
- All official Summit sessions, workshops & panels
- The curated expo floor – tools, products & people worth meeting
- Thoughtful networking formats (not just random mingling)
- Lunch, coffee breaks & evening programs – all taken care of
- A Premium Stay—at a Special Rate
2 nights at the Corinthia Hotel (28–30 October)
including breakfast, spa & gym access, and beautifully designed rooms. Exclusive pricing—only with this pass.
Prices exclude VAT.
€ 1890
More time. More value. More impact: Summit & 3 Night-Stay Pass
Settle in, stay longer. All the benefits of the Summit – with an extra night to arrive relaxed or leave recharged.
What's included:
- All official Summit sessions, workshops & panels
- The curated expo floor – tools, products & people worth meeting
- Thoughtful networking formats (not just random mingling)
- Lunch, coffee breaks & evening programs – all taken care of
- A Premium Stay—at a Special Rate
3 nights at the Corinthia Hotel (27–30 October), including breakfast, spa & gym access, and beautifully designed rooms. Exclusive pricing—only with this pass.
Prices exclude VAT.
Frequently Asked Questions
Who is the Entirely Summit for?
This is an invite-only experience for senior marketing, product, and tech leaders. Whether you're a CMO, Head of Martech, or leading global campaign execution — if you’re building what’s next, this is for you.
How do I register?
You can register directly via our registration page. There, you’ll find the available packages and can select the option that fits your needs.
Payment is processed by default via credit card.
If you require a bank transfer for your package booking, just drop our Summit team an email—we’re happy to help: entirelysummitsupport@pulseevents.fr
What’s included in my ticket?
Every pass includes full access to all keynotes, sessions, panels, networking events, and curated evening experiences. Some packages also include hotel accommodation at the 5-star Corinthia Lisbon.
Is there a dedicated Entirely booking link or code for the Corinthia Hotel?
No, there isn’t a public booking link. Once a package including accommodation is booked, our Summit team will reach out directly to coordinate your stay and ensure your room is reserved accordingly. We offer special prices for the Corinthia for 2 and 3 nights stay. Check out our pricing page.
Will there be opportunities to network?
Absolutely. Connection is a core part of the experience — from structured sessions to informal meetups, hosted dinners, and curated side events.
What’s the dress code?
Business casual works great. Think confident, comfortable, and totally you—no need to suit up.
For our Kind of Entirely Night, feel free to dial it up a notch. We’ll share more soon.
What’s your cancellation policy?
We offer flexible terms. Details are available at checkout — and if you have questions, just reach out to our team directly via entirelysummitsupport@pulseevents.fr
Can I sponsor or partner with the event?
We’re open to select ecosystem-aligned partnerships. Visit our Partnership Site or get in touch via entirelysummitsupport@pulseevents.fr if you’re interested in collaborating.
Is travel included in the ticket price?
Travel to and from Lisbon is not included. Attendees are responsible for their own travel arrangements. We recommend booking early for best rates.
What language will the event be in?
All sessions, keynotes, and materials will be in English.
Is the venue accessible for attendees with limited mobility?
The hotel (Corinthia Lisbon) is fully accessible. Some event areas may have limited accessibility, but we’re committed to making the experience available to everyone. If you have specific needs, reach out to entirelysummitsupport@pulseevents.fr — and we’ll make it work.
I have a food allergy. Will that be taken into account?
Absolutely. During the registration process, all participants are asked to indicate any dietary restrictions or allergies. We take this seriously and will make sure your needs are met.
Our on-site team will also verify this information to ensure everything is handled with care.
Fueled by Partnership
